Our Guiding Principles

Investment Philosophy

When assessing investment opportunities,

Prioritizing our time to look for companies that can compound over time.

Sticking to our “Circles of competence”—industries and businesses that we thoroughly understand.

Companies with sustainable moats, management teams with a proven track record and proper alignment with stakeholders.

Seeking to buy good businesses at the right price, with an ample margin of safety.


Understanding consumer trends in China

Our research team comprises Chinese analysts who live and breathe the products and services we invest in daily, enabling us to maintain what we believe to be a more accurate pulse on consumer trends in China’s fast-moving and dynamic economy.

Honing in on the most critical aspects of an investment and potential catalysts

Our team members have rich experiences as business owners and executives across multiple industries. Their operating experience, combined with their deep family networks built over generations, enable them to hone in on the most critical aspects of an investment and its potential catalysts. 

Constantly gaining firsthand information

Having a cohesive team spread across Shenzhen and Shanghai enables us to access remote regions of the country and attend meetings in person, including regular management meetings and annual investor meetings. Given our in-depth knowledge of select industries, we are often able to build unique relationships with management teams.

Terms of Use


Before entering, visiting, and using our webpage, you must represent and agree that you or the institution you represent is a Qualified Investor, which is (i) a Professional Investor Under Cap 571 of Hong Kong “Securities & Futures Ordinance” Schedule 1, each as amended, (ii) either an “accredited investor” as defined in Rule 501(a) of the Securities and Exchange Commission (“SEC”) Regulation D and a “qualified purchaser” or “knowledgeable employee,” as those terms are defined in Section 2(a)(51) of the Investment Company Act of 1940, as amended (the “Company Act”), and Rule 2a51-1 thereunder, and Rule 3c-5 thereunder, respectively, (iii) the Qualified Investor as defined under the latest applicable People’s Republic of China (“PRC”) laws and regulations, or (iv) a person or entity who meets certain eligibility qualifications based upon your country of residence. If you or your organization is in any doubt about your qualification as a Qualified Investor, you should obtain independent professional legal advice.

The term “website,” as used on this page, includes all information and materials issued and published by First Beijing Investment Limited (“First Beijing” or the “Company”). If you continue to read and access the information presented on this website, you will be deemed to have declared and agreed you are a “Qualified Investor” and that you will comply with the following terms and conditions. If you do not agree to the following terms and conditions, please do not enter, access, or use this website.


First Beijing (CE Number: BAL194) is licensed and regulated by the Securities and Futures Commission (hereinafter referred to as the “SFC”) to conduct Type 9 (Asset Management) regulated activities in Hong Kong. First Beijing also reports to the US Securities Exchange Commission (hereinafter referred to as the “SEC”) as an Exempt Reporting Adviser.

This website and the information, tools, and materials contained in here have not been approved by the SFC or the SEC. The above-mentioned regulatory statuses do not imply a certain level of skill or training.

This website is not directed at, or intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to the laws or regulation or which would subject First Beijing or its affiliates to any registration requirement within such jurisdiction or country. Persons in respect of whom such prohibitions apply must not access this website. It may be unlawful to access or download the information contained in the website in certain jurisdictions, and, to the greatest extent permitted by law, we disclaim all responsibility if you access or download any information from the website in breach of any law or regulation of the jurisdiction in which you reside or are then present. By proceeding, you are representing and warranting that the applicable laws and regulations of your jurisdiction allow you to access the information of the website.


The information, tools, and materials described on this website are for general information only and should not be considered a solicitation or an offer to buy or sell any securities, funds, or other financial instruments. Any potential investments associated with this website may not be offered, sold, redeemed or transferred to you and your location. In addition, the offer and sales of any fund shares in certain jurisdictions may be restricted by law.


The information provided on this website does not constitute investment, accounting, legal or tax advice, and investors should not rely on the information provided by this website to make investment decisions.


Investing in a fund or a security involves risks. Investors should review the fund’s offering documents in order to obtain further information and understand the risk factors of the investment, as well as consult with one’s own counsel and advisors as to all legal, tax, regulatory, financial and related matters concerning an investment. Past performance does not guarantee future results. First Beijing does not guarantee the performance of any investment, the return of an investor’s principal or the achievement of any rate of return.

Investment in any of the funds and/or strategies described on the website carries substantial risk, including the possible loss of principal. There is no guarantee that the investment objectives of the funds and/or strategies will be achieved and returns may vary significantly over time. Investment in the funds and/or strategies described on the website is not suitable for all investors. You should only invest in a fund after you have thoroughly reviewed the offering documents, in particular, the risk disclosures specific to the fund, and carefully considered the relevant investment objectives, risks, charges and fees. You may wish to consult your own financial, tax, and legal advisers for personal and specific investment advice before investing.


The Company believes the information contained in this website is reliable, and the Company endeavors to process the information contained in this website carefully, but the Company cannot guarantee and is not responsible for the accuracy, adequacy, completeness, and suitability of the information.

First Beijing does not warrant and is not responsible for the safety, correctness, and non-interruption of the services of this website. You agree by using this website that you voluntarily assume all risks of using this website and that you are responsible for any damages that may result from such risks when using this website. The Company shall not be liable for any loss of data due to technical failure (such as transmission errors, technical defects, or third-party cyber-attack, etc.).

The contents of this website will be updated or revised regularly. The Company does not warrant or guarantee the timeliness of information updates to this website. The Company reserves the right to delete or modify the information of this website without any prior notice.

The Company and its directors and employees will not be liable for any direct or indirect damages arising from your access or use of this website or the inability to access or use this website.

The Company shall possess and reserve all the rights of other relevant disclaimers under the relevant laws and regulations.


No one may modify, distribute, transmit, reproduce, publish, license, exploit, create derivative works from, transfer or sell any content accessed from the website unless you have received prior written permission from the Company. No one may decompile, disassemble or otherwise reverse engineer all or any portion of the website. No one may remove any copyright, trademark or other proprietary notice or legend contained on the Website in any print copy from the website.


The Trademarks, logos, services marks and trade names (collectively the “Trademarks”) displayed on the website or on content available through the website, including First Beijing Investment Limited, www.firstbeijing.com and other indicia of First Beijing and its products and/or services, are registered and unregistered trademarks of Company’s. Nothing contained on the website should be construed as granting any license or right to use any Trademark without the prior written permission of Company.