Our Guiding Principles
THE IMPORTANCE OF
IN-COUNTRY RESEARCH AND INVESTING:
Understanding consumer trends in China
Our research team comprises Chinese analysts who live and breathe the products and services we invest in daily, enabling us to maintain what we believe to be a more accurate pulse on consumer trends in China’s fast-moving and dynamic economy.
Honing in on the most critical aspects of an investment and potential catalysts
Our team members have rich experiences as business owners and executives across multiple industries. Their operating experience, combined with their deep family networks built over generations, enable them to hone in on the most critical aspects of an investment and its potential catalysts.
Constantly gaining firsthand information
Having a cohesive team spread across Shenzhen, Shanghai, and Beijing enables us to access remote regions of the country and attend meetings in person, including regular management meetings and annual investor meetings. Given our in-depth knowledge of select industries, we are often able to build unique relationships with management teams.